Top tips

04Dec06

1. Regularity
Post frequently
But more importantly post regularly

2. Character
Find your voice (you can use blogging to explore other voices)
Build a relationship with your readers
Be personal – publish photo and profile of who is blogging (unless your anonymity is part of the point)

3. Content
Current, relevant and punchy
Use images and video
Don’t say anything in a blog you wouldn’t be prepared to say in public (so don’t post when you get in from the pub and remember your mum might read it)

4. Profile
Be shameless about promoting your blog
Put the URL in your email signature
Regularly comment on other blogs (especially popular ones)
Request reciprocal links
Use the traffic generating directory tools- technorati, British Blog Directory, icerocket etc.
Be as search engine friendly as you are able

5. Feedback
Read and respond to readers comments
Keep an eye on your stats (use a map like cluster maps)

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